Baby Nimbus Blog

Tips & Tricks for (Outdoor) PopUp Markets

Tips & Tricks for (Outdoor) PopUp Markets

As a proud supporter and sponsor of the Toronto Art Crawl, we always look forward to being physically present at their events whenever we can......So here are a few tips and tricks toward a successful and enjoyable event.
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Top Reasons Why You Should Join The DoodleSquad

Top Reasons Why You Should Join The DoodleSquad

There are plenty of platforms available for doodlers these days. And while all of them have their strengths, we felt like we should go ahead and take things a few steps further. Why do something that everyone else is doing? As we started to plan for our own platform, we sat down and reviewed some of the other existing platforms. We felt that one of the biggest shortcomings of these other platforms is that there are very few tangible benefits of joining them.
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Always Be Better....

Always Be Better....

I've never really understood the concept of a "slow" season. When else are you going to have time to tweak and improve on your business? If you're busy selling, you're probably too busy to tweak. So if sales are a little slow, isn't that the best time to tweak and make improvements?
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One Step At A Time

One Step At A Time

There really are no good decisions and bad decisions in life. There are only decisions made based on the information available and the ultimate scarcity of all. Time. You might look back and say, ‘oh, I wish I did blah blah blah instead”, but as they say, hindsight is 20/20. And even IF an alternative path had been taken, there is no guarantee that it would have been the better, because we don’t end up flushing out the alternative decision either.
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Website Relaunch

Website Relaunch

Re-designing a website, just like re-designing anything else is a fun and exciting task. There are no restrictions or boundaries and the possibilities for design are as endless as you make them to be - within reason.

The re-launch of our website gave us a chance to improve what we already had. To improve user experience and to showcase all our new products more effectively.

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We Do Things A Little Differently Around Here...

We Do Things A Little Differently Around Here...

We're Not Just A Platform

It's not difficult for designers and artisans to start an online store of their own these days. There are also plenty of 3rd party fulfillment companies out there that will produce the product once it has been sold. It's great if you're a designer that already has a bit of a following, but there are plenty still who are just getting started, or have the talent, but don't really know how to get their name out there.

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Check Your Ego At The Door

Check Your Ego At The Door

Ego is counter-productive. Forget ego. It gets in the way. We are all working together to try and make this thing better. Everyone's got their ideas of what's the BEST way of doing things.
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Glass Half - .......

Glass Half - .......

The glass half full / empty question is used often to see if someone is a pessimist or an optimist. What do you think?
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2017 Resolutions...

2017 Resolutions...

Three words. Patience, Persistence, Productivity.

Let's do this.

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We Are Entitled To Nothing

We Are Entitled To Nothing

As a generation growing up with microwaves, the information superhighway, and smartphones, we take for granted how accessible things are and the immediacy of information. Sadly, “to err is human”, and we forget that these are not things we are entitled to, but blessed to have.
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Twelve Days at Koyoti! (A Guest Post)

Twelve Days at Koyoti! (A Guest Post)

I am a recent graduate student from Centennical College School of Business. When I got this opportunity to work in Koyoti Inc. at the end of March, I was so excited because this would be my very first work experience in Canada.
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Dream Big, Start Small - Guest Post

Dream Big, Start Small - Guest Post

The following is a guest post from one of our wonderful interns about their experience working with us:

When spring finally came to Toronto in April, I got the opportunity volunteering at Koyoti Inc., a start-up marketing company located in Toronto.

As people said, new graduates are always dreamer, I am not an exception. I was always dreaming about working at a large marketing company like Unilever. Whereas I ended up having my first internship in a small company, Koyoti Inc. Thomas who is the supervisor and the boss helped a lot during the internship, and Nadia is responsible for all design-related work. Although Koyoti Inc. is currently a company with no more than 3 staff, it takes every small step to become stronger and stronger, and when the business gets mature, it is likely to expand overseas.

Before the internship, I was asked by Thomas to create a report about how to optimize the use of social networks. However, my first version of work was far from his expectations, or in other word, sucks. Actually I provided only an overview of different types of social medias, and it gave no useful information like the target users, pros and cons etc. It was obvious that the report was useless to the company, and I was asked to redo it. Afterwards, I made efforts on research and the second version somehow met Thomas’ expectations. Given this, “knowing customer’s needs” was again emphasized, and it is now never on the text book only.

The routine work in Koyoti was quite simple, just basically helping Nadia with printing and completing orders. In fact, since my placement only lasted for 2 weeks, being involved in even a small project was still highly improbably. While by assisting just the basic work at Koyoti, it provided me with a rough working process of this company, from receiving orders to shipment. Another part of my internship is self-training involving compiling fact-based reports of social networks. In addition to the first report, I was also required to come up with a report of wisely using Hootsuite. Actually I have heard of this platform before but never touched it. By completing this report, I created my own account on Hootsuite to be familiar with various functions and features. As a beginner on Hootsuite, I looked through all the function areas, and decided to create a report regarding the Hootsuite’s applications. I found several apps seem to be quite efficient especially for business users, such as Nimble the CRM system. What is interesting is that another CRM system - Salesforce.com has its own free app on Hootsuite, but the system itself would charge at least $25 USD per month. By posting through Hootsuite, I benefited from the great convenience offered by Hootsuite, its smart scheduling feature enables on-time posts wherever you are. When this report was reviewed by Thomas, he suggested another useful app named Riffle on which users can search about other users’ social patterns, tracking their social network activities and areas of interest on Twitter. It is such an easy-to-use and efficient tool to find out what the customers want, their frequency of tweets, and activities breakdown etc. Then it becomes easy to find the right demographics and apply the right media meeting their preference of use. Additionally, Thomas also advised me to enroll in the Hootsuite University to get the certificate because it would be a good credit for future career regarding social networks, I will absolutely consider that. 

In addition to gaining experience in Koyoti Inc., meeting new people was also excited. As the little “minions” of Nadia’s, me and Grace tried to help with anything we could. Nadia is so nice to us, always giving clear demonstrations and advising on our career. Thomas, our food feeder, is way more than a boss, but also an excellent mentor. He not only gave valuable career advice, but he also really wanted us to learn something even the placement was only two-week long. Based on his advice, I learned about my weaknesses in language, and in order to help us in speaking, he insisted using English to communicate with us at the workplace even though he speaks perfect Mandarin and Cantonese.

Overall it was a great memory at Koyoti Inc., gaining my very first work experience in Canada, working with amazing people and everything, and most importantly it did teach me a lesson “dream big, but start small.”

~Ellery

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